Case Study:
Award Winning Ad Campaigns​
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​These standout campaigns for Bob Evans Farms, Lunchables, and STIHL pushed creative boundaries across mobile and digital platforms—achieving 5–11x higher engagement rates than industry benchmarks and winning 8 industry awards. I worked closely with brand and strategy teams within each of these brands to shape the core ideas, then led direction across internal designers and developers to bring them to life. Each concept was platform-native, audience-specific, and performance-optimized—demonstrating how strategic creative can directly drive KPIs.
The Challenge
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Introduce a brand new line of frozen side dish products to grocery stores nation-wide and allow users to easily explore the full product range.
The Action
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I led creative direction on an interactive table setting that let users swipe across a warm mealtime scene, exploring each new product through tap-to-learn interactions.
The Experience
The Result
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The campaign earned a 5.31% CTR, 8.9x above benchmark, and received 5 industry awards recognizing innovation in mobile and interactive marketing.
5.31%​
Click Thru Rate
8.9x​
Above Industry Benchmark
The Challenge
​
Launch a new product line with wide-reaching brand awareness in a way that felt fresh, fast, and fun.
The Action
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I led the concept and execution of an animated, video-first mobile campaign that brought the product to life through playful motion and bold branding.
The Experience
The Result
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The campaign achieved a 7.05% CTR, 11.8x above benchmark, and won 2 industry awards for digital innovation and creative execution.
7.05%​
Click Thru Rate
11.8x​
Above Industry Benchmark
The Challenge
​
Highlight STIHL’s battery-powered tool lineup in a way that demonstrated real-world usage and product benefits while driving to retail locations across the country.
The Action
​
I led the conceptualization, location shoot, and creation of a 360° mobile experience that let users explore an interactive yard, revealing STIHL products through clickable hotspots tied to contextual storytelling. Equally important to the client was driving foot-traffic to their retail locations, so the nearest dealer’s location was dynamically shown in the top right corner of each ad experience.
The Experience
The Result
​
The campaign drove a 3.99% CTR, 6.7x above benchmark, and earned an industry award for immersive, interactive ad design. Equally important to the client was driving foot-traffic to their retail locations, so the nearest dealer’s location was dynamically shown in the top right corner of each ad experience.
3.99%​
Click Thru Rate
6.7x​
Above Industry Benchmark
