Case Study:
Fortune 500 Brand Campaigns​
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​I’ve led campaigns for some of the world’s most recognizable brands—building creative that performs across mobile, web, CTV, and DOOH. From CPG to entertainment, auto to QSR, each project brought a new challenge, and I approached them all with the same focus: clear strategy, strong creative, and measurable results.
The Challenges
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Across industries, each brand had a different ask. Some needed to launch a product, others wanted to drive store traffic, promote limited-time offers, or reinforce long-term brand equity. The creative solution was never one-size-fits-all, and success depended on a tailored approach that balanced brand voice, user experience, and measurable outcomes.
The Actions
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I partnered directly with brand and agency teams to shape strategic campaign concepts that were rooted in insight and built for performance. From there, I led the creative process across formats—mobile, web, CTV, and DOOH—bringing in the right designers, copywriters, and animators to bring each idea to life with clarity and impact. Each campaign was designed with both creativity and accountability in mind, ensuring the work could be measured just as confidently as it could be seen.
The Results
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I directed 1,000+ campaigns for some of the most recognizable brands in the world, consistently delivering engagement and click-through rates 2–5x above industry benchmarks. My creative leadership helped grow long-term relationships with Fortune 500 clients who returned for work that not only looked great—but performed. Below are just a few examples.
