Case Study:
InMarket Brand Identity​
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​To elevate InMarket’s positioning ahead of a potential IPO, we needed a brand identity that felt more enterprise-ready, modern, and strategically aligned. I led the full creative direction of the rebrand, overseeing everything from web and video assets to print collateral, physical trade show displays, and sales enablement materials.
The Challenge
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InMarket’s existing brand felt dated and overly illustrative, lacking the sophistication needed to appeal to enterprise clients and investors. With IPO readiness on the horizon, the leadership team wanted a complete transformation—visually, verbally, and strategically—to better reflect the scale and maturity of the business.
The Action
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I led the creative vision across all touchpoints, partnering closely with our CEO, CMO, and CSO to translate their executive vision into a unified, modern brand system. We shifted to a black-and-white design language that brought clarity and confidence to the brand, while also allowing the creative work we produced for clients to take center stage. InMarket’s signature green was intentionally retained and reintroduced as a bold accent—used sparingly and strategically to draw attention where it mattered most. I also directed updates to over 1,000 pieces of collateral, ensuring every visual element—from web to print to environmental design—reflected the new tone and enterprise positioning.
The Result
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In the first 90 days post-launch, site engagement increased by more than 30%. Clients and internal teams praised the rebrand as a bold step forward, positioning InMarket as a credible, enterprise-ready partner. The work directly supported strategic conversations with investors and reinforced confidence at the C-level.
