C&S

​The Institute for Citizens & Scholars were at a pivotal moment of transformation as they sought to modernize their identity and expand their relevance beyond academia. I led the creative vision and strategic direction for a full rebrand, elevating the ampersand as a symbol of connection and reimagining the organization as simply C&S to feel more inclusive, accessible, and collaborative. The resulting brand system, messaging platform, and visual identity reposition C&S as a unifying civic force focused on bringing people together across differences through the Power of &.