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2023
InMarket
I led a full brand refresh for InMarket to modernize their identity and better reflect their scale, ambition, and enterprise trajectory. The new system clarified their story, elevated perception with clients and partners, and positioned the brand for long-term growth.
Creative Direction
Branding & Identity
Brand Strategy
Client /
InMarket
As VP of Creative Services, I led the rebrand of InMarket to support a critical shift toward enterprise positioning and IPO readiness. Partnering closely with the executive team, I helped redefine the brand’s visual identity, messaging, and digital presence to better reflect the company’s scale, credibility, and ambition. The result was a more confident, modern brand that resonated with both internal teams and Fortune 500 clients.
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