2023

Optivate

I led a full rebrand for Optivate to support their shift toward a more strategic, enterprise-facing positioning. The work included a refined visual identity and redesigned website, focused on clarity, consistency, and scalability to better reflect the platform’s value and growth ambitions.

Creative Direction

Brand Strategy

Branding & Identity

Logo Design

Client /

Urbanion

I led and directed a full rebrand with Optivate to evolve their brand as they moved from a promotions-focused platform toward a more strategic, enterprise-facing offering. The challenge was to modernize the identity without losing the equity they had built, while clearly communicating clarity, confidence, and control in an increasingly complex marketing landscape.