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2025
Scout
I led direction and design for Scout’s brand from the ground up, creating a modern identity that bridges legal precision with creative clarity. From the logo and color palette to messaging and photography, the new system communicates trust, warmth, and the idea that complex legal challenges become clearer with the right guide.
Creative Direction
Brand Strategy
Branding & Identity
Logo Design
Client /
Scout
Scout is a legal-focused creative consultancy that needed a brand identity capable of bridging two very different worlds: the precision of the legal field and the imagination of marketing. Working closely with their founders, I built the brand from the ground up, developing the logo, visual system, messaging, and copy strategy that now define Scout’s distinct voice. The result is a warm, modern identity centered around clarity, trust, and the idea that complex legal challenges become navigable when translated through thoughtful design and human-centered storytelling.
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