2026

Yellow Lion

Led creative strategy, direction, and hands-on design for Yellow Lion’s first performance-driven brand entry point, translating senior positioning into a cohesive ad system and landing page recommendations designed to spark warm, qualified conversations.

Creative Direction

Brand Strategy

Campaign Strategy

Client /

Yellow Lion Media

I partnered with Yellow Lion to translate their senior brand positioning into a performance-ready entry point designed to generate meaningful conversations with CMOs and marketing leaders. The work focused on building a cohesive messaging system - balancing humor, clarity, and credibility - with an emphasis on real-world platform behavior and learnings-driven iteration. In addition to hands-on creative direction and design, I helped shape launch strategy and conversion thinking through recommendations for a lightweight landing page and form experience that aligned messaging from first impression through intent.